Wedding Weather – “Big Day Umbrella”
The Big Day Umbrella offers a wedding couple the opportunity to collect a handsome Nest Egg up to $10,000 if it rains or snows on their wedding day. A Big Day Umbrella policy pays the lucky couple a benefit of $2,500, $5,000 or $10,000, as selected, if a predetermined amount of rain or snow falls at the weather station nearest the wedding site during the agreed upon 3 hour period.
Brides and grooms, as well as family members and friends can purchase the product as a unique and valuable gift. A certificate which can be given as the gift will certainly create interest & conversation! The Big Day Umbrella must be purchased at least ten days prior to the wedding date. The product is priced as low as $50 depending on benefit amount.
This concept can also be structured for wedding service providers to offer an incentive to potential clients and increase sales and differentiate their services from the competition. Examples:
A wedding venue can use a weather contract that guarantees the bride and groom a dry wedding day, or their money (or a portion of their money) gets refunded.
A photographer or florist can offer a no rain guarantee as well to differentiate their services over a competiting photographer or florist.
ONLINE CLICK, QUOTE, AND BIND AVAILABLE HERE
(click on the green ‘apply for instant quote box’ in the middle of the screen, fill in contact information, click on ‘weather’, then ‘wedding day’ will appear)
Case Study:
Rain On Your Wedding Day
The wedding party of a Minneapolis engaged couple wanted to come up with a fun, creative idea to give as a present for their upcoming nuptials.
When they heard about “The Big Day Umbrella” policy through Milltown Insurance Group, they knew it would be the perfect gift! They purchased the policy that stated that “If it rained 1/2 inch (0.50) or more on the couples wedding date of July 18th, between the hours of 5:00 PM and 8:00 PM at MSP Airport, then the policy would payout $10,000″.
Sure enough, on their wedding day a heavy rain came through and rained more than 1/2 inch during the specified hours. Although they lucky couple didn’t have bright sunny skies on their wedding day, they were certainly ok with it since they walked away with a $10,000 wedding gift!
Coverage makes a great gift from the wedding party to the bride and groom!